Transcripts For RUSSIA24 RIK 20240703 : vimarsana.com

RUSSIA24 RIK July 3, 2024

At least someone would raise a glass with reinz. With whom, one must think, we will now find something to drink without supplies from enemies. Meanwhile, in the krasnodar region, the black sea wine week showed that russian winegrowers and winemakers have something to offer, even to the most sophisticated connoisseur. Festival guests visited the best wineries in the region and appreciated taste and quality of the best domestic wines. Our correspondent anna also attended the black sea wine week. Sorokina. Its a busy time at wineries, every day, tons of grapes arrive here and tourists come to get acquainted with the future wine. This type of berry pressing is not for production, but for the soul. In general, this is something fantastic, the energy comes directly from the grapes, i can just feel that there will be wine. Here. White grape varieties are almost harvested, red ones are in full swing. Good grapes are grown here and good wine is made from them. Warm and dry the weather allows the winegrowers to harvest on time. We have good harvest, there is nothing rotten or spoiled, there is nothing, everything is fine, everything is working out great this year to get normal Raw Materials to make great wine from it. There are 100,000 hectares of vineyards in russia, these lands are protected from development, such a law appeared on the initiative of the governor of the krasnodar territory and has been in effect for several years, grapes grow in such places that you can paint pictures, on one side of the sea, on the other mountain. This is one parallel with french bordeaux. So the vineyards look unique. In the resort village of kryanitsa near gilendzhak, the planting density is clearly visible from above. There are a little more than half a meter between the rows, instead of the usual three, and this is not for the sake of saving precious grapesuitable land, but winemakers force the grapevine to suffer in the struggle for moisture and sink the roots deeper. Therefore, soil care is as environmentally friendly as possible using special tractors. At the moment we are cultivating technology to work well, pleasantly and conveniently. The last grape is on the hole mourveder variety, it is late, but this year. It was collected earlier than usual in the village of kryanitsa, red varieties like to grow closer to the sea, white varieties on higher slopes, we have 2 million grapes, for every meter, there is a difference in land, here there is more clay, somewhere there, 10 m further there is more limestone, especially with the soil , which changes every 50 m. Alexander muruzii , a native of france, but chose russia for life and his favorite business, creating unique wines, french technology, well, the russian soul, of course, endowment in krinitsa is considered the most hightech in russia. The path of grapes from vine to bottle is as gentle as possible here. The berries are sorted manually using modern equipment. White varieties are pressed together with the stems, while red varieties are sent for fermentation with whole berries. And this heart is the wine cellar, here it is like an exhibition gallery. Wine is aged in oak barrels in silence under dim lighting. This is colin of the twenty second year, he consists of seurat, marselan and mourved. When you have several. Varieties you have the opportunity to achieve balance, to create a wine that will be balanced, that will live for a long time, will have many colors, at all stages of production, from grapes to a bottle of wine, the quality is monitored by the laboratory, many parameters are analyzed here, at the moment we check the sugar in the must before fermentation, premium wines today are created in several points of the krasnodar region, for example, in the village of kryanitsa, in the village of devnomorskoye, in the village of gaikadzory, this is wine that. Is sold at highranking receptions at the same time can be available for family occasions. Millions of bottles are sent to different regions and countries. This is what the wine that is expected abroad looks like muscat, a semisweet red wine. It is very popular in china, russian semisweet wine is in fashion there now, and a large batch will be sent to china in the near future. Managers of foreign Wine Companies often travel thousands of kilometers to get acquainted with production. There are certain difficulties, well, language barriers, but we overcome, we learn russian, we learn chinese, i saw french viina and a lot of zatranny. I feel russian wine, the quality is good, it matures in an oak barrel, many wineries can afford to age wine not only in french, but in russian oak, the barrels from which are produced in the region, you can feel the tone of licorice, even though a little time has passed , the tones of eucalyptus have already developed here, such a light resinous tone, this wine after aging will be exactly the same as if it was placed in a frame in russia this year for the first time, white wine overtook red wine in popularity, this was noticed not only by the managers producers, but also by samilier due to consumer interest. Nowadays there is a huge number of assortments of white wines, light, medium in intensity, long for aging and so on, that is, the range of assortments is very wide, this, of course, also influenced sales, well, plus fashion, today russian wine occupies about 60 of the countrys market, thanks to sanctions and news of the week, krasnodar territory. This week news came from the danish beer company carlsberg, about termination of negotiations with russia. We quote their letter as it is. We have come to the conclusion that at present we do not see a way to solve the problem of leaving russia on a basis. Negotiations we refuse to be forced into a deal on unacceptable terms that justify the illegitimate takeover of our business in russia. Firstly, there is no takeover of carlsbergs business in russia; they remain the owners of baltic. Secondly, many months of negotiations on the fate of this business unfortunately did not lead to anything, since not a single russian the danes were not satisfied with the offer within the framework of the legal market. They never put forward their own, not a single one. Now further, at 15 years old, carlsberg has owned baltic from 2008 to the present. Through resale, dachan at one time had 10 breweries, all regional brands, more than a dozen of them. Baltika, as a flagship brand, plus a number of successful regional ones, for example, arsenalnaya, vtuli, doon. In rostovondon, samara, far east, as the far east in khabarovsk, yar beer in yaroslavl. During these 15 years, under the danish yoke, baltika reduced production by 40 . Due to technology violations , quality has also decreased. Production did not develop, equipment was not updated for technical progress. The danes did not care, hence the result, if. Baltika in 2008 had 43 of the beer market in russia, now only 26, all hops were both imported from abroad and imported, although highquality hops can be grown in the russian central zone, and this is the main component in Raw Materials for beer. Finally, carlsberg did not invest anything in russia, transferring 100 of profits, or even more, to dividends abroad. In order to stop the negative trends, president putin , by his decree of july 16, without depriving karlseberg of property, introduced external management in the baltika company on behalf of the russian Property Management agency. The answer was unfriendly. Carlsberg revoked its permission to produce licensed beer varieties in russia carlsberg, tuberk, kronenburg, holsten, while it continued to produce in the cis. Baltika brands in kazakhstan, azerbaijan, belarus. Russia all this time, during the negotiations, she proposed to agree on the terms for the sale of factories and brands in russia. The danes sabotaged everything without putting forward anything in return. Thus, the negotiations were broken down. They themselves refused to continue them. What will happen now . And everything will be fine. Well make beer ourselves. We will develop the Beer Industry even more, more honestly and tastier, just as we are successfully developing winemaking, this is the right and profitable thing, especially since one job in the Beer Industry creates up to ten jobs in related industries, all ok, salima zarev has the details of the story, this is my signature, my signature as the author of this beer, it is back, troika is the most popular variety from the balttika line in the original recipe of the ninetysecond year , it is still brewed, but it has already been decided that it will be produced in a familiar , all adult russians are given a blue design. Of barley, hop cones and the signature of taimuraz baloev, as a sign that he personally vouches for the quality. 100 salt, that is, without any foreign additives, all the indicators here are exactly what they were more than 30 years ago, so we are returning to our roots, a trial run is already underway on the bottling line, although the bottling itself is in a week while the equipment is being tested. 12,000 bottles travel along a conveyor line. Troika has not been produced in glass for a long time, we need to check the correct operation of all systems. Each bottle is unique. We have to check how the label will be placed on it, how it will behave on the line, how it will withstand the internal pressure of the beer. There are a lot of parameters that we control. Troika is the first variety that will be rereleased at new old leadership of the baltic. Taimuras baluev returned to the company he founded 18 years later, the last 15 of which were part of the danish concern carlsberg, but in july baltika, like donon, was transferred to the temporary management of the federal Property Management agency. The governments decision to appoint boloev as head is due to the fact that he is , by and large, the creator of the modern russian Beer Industry. Under him , the companys market share reached 43 . Our pennas were exported to 75 countries, and the baltika brand was number one not only in russia, but in europe, was the leader in sales volume, however, when the company was taken over by foreign owners, all these positions were lost. You know, when we started working kozbikovich, the entire safe was working, 450,000 boxes were issued per day, now our weekly plan reaches 500,000, now saimurat kazbekovich has returned, i think we will earn money or not, we will regain market share, the staff will be satisfied, the payment will be normal, we will return the position, everything will be fine, people have been taught to think that good beer cannot be domestic, they have reduced it to a minimum share of our brands, having replaced them with foreign ones, the same three lost popularity because the technology was changed, it was brewed from cheaper Raw Materials, and the familiar taste of russian beer was enclosed in a bottle with a foreign label, and now carlsberg has decided to revoke the production license from baltike, the company baltika, termination of licensing agreements, which allows baltika to produce, promote and sell all Carlsberg Group products, including international and regional brands. We continue to do Everything Possible actions, including legal ones, to protect our employees, operations assets. The information that varieties are being recalled does not particularly frighten us. Let me explain why. The fact is that, indeed, we produce trademarks, so we looked, studied and are preparing a mirror demand to stop the production of trademarks adjacent to the baltic in those territories where kaltsberg produces them, so this is not onesided, here mirror actions will take place, all 15 years that. The companys money was withdrawn to denmark, and in double volume, the total amount is about 6 billion euros, these are dividends at the end of the year, plus royalties, payments that the company was obliged to pay to the owners of copyrights for foreign brands paid directly to its own parent company, all of this, of course, was reflected in the price tags in stores, and this can be a price increase of up to 1015 in retail, that is, 10 there from, relatively speaking, 100 rubles 10 rubles i have to pay you simply as a license holder simply because it says, relatively speaking, carlsberg or tuborg true absolutely true and when you produce your own baltic that this is what allows uh excluding royalty from the price of the product it allows you to do two things allow you to invest in the development of new technologies and new products yourself and try different new varieties and at the same time reduce the cost of the product on the shelf. It was simply not profitable for the danes to develop russian brands. As a result, the production of baltika beer decreased by almost two regional brands and fell simply catastrophically. Balttika has factories in the regions. For example on don beer was produced in the south of russia in rostov, it was very popular in the south. Arsenal beer was produced in tuli; beer was produced in khabarovsk in the far east. The far east, in the yaroslavl region, in the city of yaroslav, yar pivo, in samara, samara, so these are the regional varieties, they are reduced almost to a minimum, strategy. Now the return of Domestic Production volumes the sorter works around the clock and the presence of a person is almost not required here all processes are automated banks arrive from the warehouse, then they are washed, this is where it happens rose, then the cans are rolled up, pasteurized, they are sent for packaging, only on this line a thousand cans of beer are produced in one minute, before launching the product into mass production, experimental varieties are tested in this minibrewery, the color is good, the aroma is excellent, it is controlled Product Quality Research center, compliance with all parameters, and there are more than 300 of them, is monitored in laboratories, each plant sends here samples from each batch, here they are engaged in grain selection and soil selection, precisely in this center developed its own strain of brewers yeast for the baltic, its own strain, that is, any selfrespecting circle. The company must have its own yeast , because it is not only a certain taste, aroma profile, special types of beer, it is also safety, in fact, because without yeast nothing will work, where do we get the yeast . Our yeast is a special Selection Program from kamchatka, sakhalin, that is, these are hybrids, that is, they are obtained from natural isolation, that is, with minimal human influence factor, now we use our own strains of yeast, the taster should not know which brand he is trying. Each sample is numbered, all three are brewed in the baltic, but one beer is positioned as german , the second as french, and our third , russian, is evaluated for aroma, appearance , indicators, sweetness, sourness, bitterness, when we receive samples from other countries, we compare them with our samples, hand on heart, our samples are absolutely not inferior in quality when we talk about that the beer is soft, that it is drinkable, well, this is the same. For our varieties and, or rather, not just for varieties, but for one variety from different countries. In the baltic, from the very beginning, they adhered to the principle that industrial beer production should not differ much from home production. It is believed that the success of the company came from an ancient asatinsky recipe from a small mountain village, the same as this village, tsey, 1,700 m above sea level. The secrets of brewing here have been passed down from generation to generation for centuries. Aslan cooks the way his grandmother taught him, its probably a matter of proportions in the quality of the products, the ingredients are all known, there are only three of them. We need water, preferably mountain, spring water, psalt, definitely, hops, in principle , nothing else is needed, the main thing is the approach with soul, natural russian beer from natural russian products , this is what baltika strives for, brewing barley from grain prepared by the company is grown by about 60 farms from 13 regions, there are. Their own salad plants, but there are problems with domestic hops, brewers they are provided with only 5 , the rest has to be carried out abroad, this has been the situation since the times of gorbachevs anti alcohol campaign, when not only vineyards, but hop plantations were destroyed, foreign owners of breweries were not interested in changing the state of affairs, hops were brought to russia from germany, the netherlands, usa, there are farmers, but they are few, such work with farmers is also to be done, they must believe that this category of Agricultural Products will be in demand in the future, so this is our role, of course, that is, we, as beer producers, will have to convince farmers to go on this journey with us, because the journey will be long, and here the brewers are counting on government help, hop growing, like winemaking, is a long game, the first harvest is given out only through 3 years, farmers must be confident in the industry, and the industry must be supported, but for now it is one of the most regulated. In the twelfth year , our region was subject to federal law 171, which at one time was written for strong alcohol, and we we essentially live by those laws of strong alcohol now, this is wrong, this needs to be changed, this is precisely the main reason for the industry, to probably get a separate bill that would regulate the industry independently, most of the plots where hops are grown are concentrated in chuvash, this year they harvested about 200 tons, although previously this figure was above 3,000 tons, now the republic will develop hop growing together with the baltic. An agreement on this was signed at the allrussian agrarian exhibition golden axis. I think we have the most prosperous conditions in the world, because we are the northernmost region in the world where hops are grown. And this is also environmental, because we carry out Chemical Treatment once or twice a year, in the same west 1214 times a year, well, you understand. Yes, what product can you get . A large batch of chuvash hops was delivered to the plant in st. Petersburg specifically for the production of a new hop. There are immediate plans to revive other classic baltic varieties. And local brands. Out of 10 factories, which belonged to baltika, two plants were closed , and the remaining eight plants are not operating at full capacity , here we are now in the production workshop of the head enterprise of the baltika company, and if you Pay Attention to how simple, here there should be dynamics, half of the capacity is not loaded. Until recently, 70 of the russian brewing market was under foreign control. The danes find it difficult to accept the idea that they can no longer lead the baltic. Carlsberg complains about the inability to

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