"As an entry into the brand, you're getting traditional wood

"As an entry into the brand, you're getting traditional woods, upgraded hardware and premium pickups": How the Player Series became Fender's best-selling guitar line

As the Player Series celebrates its fifth anniversary, Fender’s director of product, Allen Abbassi, tells us its story behind the top-selling range and what the future might hold

Related Keywords

United States , Japan , American , Japanese , Allen Abbassi , Fender , Player Series , Beach Bunny , Soccer Mommy , Seafoam Green , Candy Apple Red , Standard Series , Jaguar Bass , Player Plus Series , American Pro , Capri Orange , Fender Japan , Traditional Series , Hybrid Series , Cherry Glazerr , Japanese Breakfast , Leo Fender , American Vintage ,