Salmon soy suppliers make zero deforestation commitment Brazil based soy suppliers to the salmon industry will implement a 100% deforestation and conversion free soybean value chain with August 2020 as their cut-off date. No soy grown on land deforested after this deadline will be traded. The soy suppliers - CJ Selecta, Caramuru and Imcopa/Cervejaria Petrópoli - together with the sustainability standard owner, ProTerra, and WWF Brazil, have agreed on a robust monitoring, reporting and verification (MRV) system to implement and enforce their commitment to zero deforestation. Their decision will have immediate effect for all new contracts of soy purchased. The commitment by those Brazilian suppliers was hailed by global environmental organizations, international retailers, salmon farmers, feed companies, salmon processors and investors, all who cited concern about the increasing deforestation and conversion rates in Brazil.