Say hello again to Oola Lingerie The plus-size lingerie brand has been relaunched by two industry experts, who plan to start wholesaling in the new year. Source: The name Oola Lingerie may ring a bell for some. Originally launched by underwear expert Sarah Maskell – whose career spans senior roles at Marks & Spencer, Victoria’s Secret, Evans, BHS and Tesco – in 2008, it was sold via its own website and lingerie retailer Figleaves. However, Maskell decided to wind it down in 2010 to concentrate on her lingerie supply business, which is still based in China. But this year, Maskell and her new business partner, Tiggy Derham, decided it was time to relaunch the plus-size brand – prompted in large part by the prevalence today of social media, which they believe will help them to reach new customers.