SAZKA appoints Justin King as National Lottery bid advisor Share SAZKA Group’s bid to ‘ refresh and revitalise’ the National Lottery. The former Group CEO of S ainsbury’s Plc (2004-2015) will sit on the SAZKA ‘advisory board’ to provide counsel to Sir Keith Mills’ ‘bid team’, which is competing to win the government’s Fourth National Lottery Competition. King will play a pivotal role in developing SAZKA’s business strategy on how a revamped National Lottery can recover from the unprecedented Covid impacts. “The team will draw on his expertise to improve the customer experience, support independent retailers and expand the National Lottery’s product and marketing portfolio,” said SAZKA in a statement.