By Ry Crozier on Feb 4, 2021 11:33AM To head up new digital business unit. Scentre Group’s director of technology Richard Webby is headed to Optus where he will lead a newly-formed business unit called Optus Digital. “Richard will lead our digital strategy and execution across our customer touchpoints including our online channels, Optus website and our market leading My Optus App; in addition to our data, information and analytics functions,” Optus CEO Kelly Bayer Rosmarin said in a statement. “[He] brings significant experience developing and integrating customer-facing solutions across multiple digital platforms domestically and internationally and will play a key role in driving our Digital strategy across Optus.”