Seagate Technology has moved to substantially reduce the total cost of cloud storage with the launch of a Lyve Cloud service that supports the same de facto S3 application programming interface (API) employed by other cloud service providers. As one of the largest providers of drives to both cloud storage providers and manufacturers, Seagate has been somewhat circumspect when it comes to potentially competing against IT vendors that are among its biggest customers. The long-time manufacturer of magnetic and solid-state drives (SSDs) is now putting aside that timidity to unfurl a cloud storage service that in addition to being as accessible as any other cloud storage service, has reduced costs by eliminating egress fees.