Seagramâs 7 teaches bar-returning folks the right dive bar behaviour in a new campaign Share Via: It aims to help dive bars from sinking right as the United States opens itself after a long COVID-induced lockdown. Seagramâs 7 Crown American Blended Whiskey wants to save the dive bars from going under. Those affordable havens are loved alike, from broke college students enjoying their first taste of adult life to office goers looking for an escape from adult life. As the United States opens from a long COVID-induced lockdowns, the whiskey brand from Diageo wants to help folks with the right dive bar culture.