SEO For CNC Machine Shops In the crowded marketplace of CNC machine shops, it’s becoming more and more important to stand out on search engines. Ranking on the first page of Google for valuable terms allows a business to bring in new customers, but it’s not always obvious what search engines prefer. Here are some tips to improve traffic to your CNC machining website: Content Strategy For Machine Shops Google’s first recommendation for creating a Google-friendly site? “Provide high-quality content on your pages.” Search engines reward specific, valuable content designed to inform users. Let’s take a look at a few content focused recommendations for CNC machine shops.