Server-Side vs. Client-Side Ad Insertion: Which Side Are You

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days.

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