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Monetizing FAST and OTT with Metadata and User Data

Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.

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Leveraging Metadata and User Data for OTT and FAST Monetization

Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.

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How AI Helps Solve Streaming Content Monetization

Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo's Bethany Atchison, Warner Bros. Discovery's Dan Trotta, TVREV's Alan Wolk, and Erickson Strategy's Paul Erickson in this clip from Streaming Media Connect 2023.

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Generative AI and the Future of Media Tech

Incorporating generative AI into our workflows has the potential to impact almost everything in media technologies, and I'll examine several of the possibilities in this article.

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Generative AI and the Future of Media Tech

Incorporating generative AI into our workflows has the potential to impact almost everything in media technologies, and I'll examine several of the possibilities in this article.

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Pros and Cons of AI in Streaming

What are the significant upsides and downsides to the growth and adoption of ChatGPT and other AI applications for streaming professionals, and how can they leverage its strengths effectively? Boston 25 News' Ben Ratner, LiveX's Corey Behnke, AugX Labs' Jeremy Boeman, Mobeon's Mark Alamares, and Intellivid Research's Steve Vonder Haar discuss in this clip from Streaming Media Connect 2023.

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Beyond Latency: Key Streaming Challenges of Microbetting and iGaming

Microbetting and iGaming are among the fastest-growing apps for livestreaming, and the need for lightning-quick-response interactivity makes ultra-low latency essential in those scenarios, with all its attendant challenges--especially in the arena where 5G is a must. But what other issues do streaming professionals need to consider when it comes to iGaming and microbetting? Barrett-Jackson Auction Company's Darcy Lorincz, videoRx' Robert Reinhardt, and Jason Thibeault of the Streaming Video Technology Alliance discuss in this clip from their panel at Streaming Media Connect 2023.

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How to Deal with AI Hallucinating, Copyright, and Fact-Checking

How can streaming pros deal with all of the copyright and fact-checking pitfalls of using AI systems trained with public datasets as error-ridden and inappropriately expropriated as the internet itself? Boston 25 News' Ben Ratner, IntelliVid Research's Steve Vonder Haar, AugXLabs' Jeremy Toeman, and LiveX's Corey Behnke discuss how to navigate this minefield in this clip from Streaming Media Connect 2023.

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The AI Ethical Imperative Exposed by Black Mirror's "Joan is Awful"

Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode 'Joan is Awful,' and what steps might be taken to establish ethical standards and transparency around the use of AI in media.

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How Does Generative AI Impact Streaming Monetization?

Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Darcy Lorincz of Barrett-Jackson Auction Company, C.J. Leonard of Mad Leo Consulting, and Reality Software's Nadine Krefetz explore generative AI's current and imminent impact in this clip from their panel at Streaming Media Connect 2023.

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