Making sure the feedback we hear are incorporated into the planning and it is a living document. We are out there in the Community Outreach and we have seen a few of you. We have an on going city wide outreach campaign. At sunday streets and festivals and smaller opportunities at farmers markets and libraries and that kind of thing. We know from that work that people identify with the water front, they love the waterfront. It is a nice sell to say why do you love the San Francisco waterfront . Do you know about the sea wall. We are gettingbrate feedback getting great feedback. We are not asking for anything. We are tell about the sea wall. We have got great feedback thanks for talking to us. This is a quick map so you can see city wide as we keep going over the next few months, many more stars will fill the map. In addition to meeting people on streets we meet online. We have fun social media. The port has a great following. We are going to add sea wall messages to what is happening. I note the Facebook Post on the slide reached 18,000 residents. That is incredible you can reach that many people with one post. So fun that we get to work on innovative outreach. In addition to some social media, waterfront contest and social media. We are looking on a mapping partnership. People create maps. We want to make sure the sea wall is on the map. Richwell coffee is one of our first partnerships. Companies that make things we like. Why not put the sea wall on the bag of coffee . I have an example. This summer we will have an espresso blend. Sea wall espresso. We will make a joke about the sea wall. That is a way to reach people where they might not expect it and reach a Broader Group of folks. I am excited to have dwayne jones here. They are going to talk about the work they are going to oversea in southeast San Francisco. I will pass it over to you guys. Good afternoon, commissioners. I will attempt to be as fast. I dont know if i am able to, but first of all, congratulations commissioner brandon, 20 years is a fantastic milestone. I echo the hope you do 20 more. Congratulations. With regard to this team. It is a fantastic team. There is a large number of lbes. What is fantastic about the team is there is a unique assembly of partners. They are in narrow plane that they are probably best at. We have the opportunity to really address the issues within the southeast. You may know from living there and being aroundna general the southeast in general feels like they have been excluded or isolated from the city as a whole. This allows them to be on the front end of the communication like the other parts of the city are on the front end of the strategy. What we employed is a three tiered strategy. We are coming out to provide general awareness. This is a community with a lot of meetings on a regular basis about a lot of projects. This doesnt have a hard ask. A general Awareness Campaign followed by Education Campaign then engagement strategy. We hope to figure out how to leverage the systems and partners in the community. We want to host a series of mini receptions we partnered with. Retail establishments in the neighborhood along with the Community Organizations. You might see a combination of her center in concert with the southeast Facilities Commission hosting the commission to talk about the sea wall, what it is, how it works, why they should be interested, and what this movement is about moving forward. As amber said earlier you will see many of the stars begin to light up over the next two months as we have a lot of thoe meetings in the cue. I would add or faq will be every solving. Everything we bring back. We need to fine tune the message as well. In closing what we learned is that the messenger managers. We want to leverage the thought leader this is the community so they carry the message back to the church group, pta and Community Organization organizations to disseminate the information as quickly as possible. Thank you so much. I brought goodies for you guys as well. Thank you. My last thought is walking through what to expect in the year ahead. We have dave coming up to tell you about our polling results. It is a great resource to refine our Community Engagement strategy based on tested messages. We have the results of the stakeholder assessment. We have ongoing city wide outreach to underserved communities. Continued engagement with the partners and a Media Relations effort will start. We are getting start order that work as we go. I am going to turn it over to dave. Then i think when we finish we can do questions on everything together. Thank you amber and commissioners for the opportunity to be here today. I am dave mets with fm3 research. I am walking through the highlights from the findings. The methodology is similar to the surveys for Capital Planning and for the transportation authority. We reached out to 955 likely voters who based on past voting behavior are considered likely to cast ballots in november. We interviewed online, cell phones and landline phones. Given the high proportion of renters, the number of people moving in the city we find it is important to encourage people to take the survey. We conducted interviews in english, spanish and chinese to make sure they all had pay chance to participate. Many of the key findings of the survey echoed what we saw on the initial research we did last year under the grant you received from living cities. Perhaps not surprisingly we found voters unfamiliar with the sea wall. 35 were somewhat familiar we think that reflects social desire ability by us. What you call lying, which is that top number. Those very familiar is probably more reflectives those with a functional knowledge. There is an incline nation to not admit your lack of knowledge. There is an Educational Task to have voters understand the sea wall, where it is, why it is important to the community. The good news when we give the respondepartments a draft of the bond ballot message. This is the best way to understand the bond measure. At the begin we show them a model of what that 75 word ballot question might look like. It is the one piece of information every voter will receive before they cast the ballot. They may not read the ballot or newspaper but they will see the question. When presented with language for a potential 500 million bond, 73 indicated yes, 11 undecided in excess of the twothirds supermajority required for approval this. Is very favorable compared to recents bonds the city put forward. It polls as well as or better than the other earthquake safety and Emergency Response bonds on the ballot. I will note the support is soft, however. Only 31 will definitely vote yes, most of those who are inclined to vote yes qualify bay saying probably will vote that way or are undecided. That reflects the lack of familiararity with the sea wall and underscores the importance of public education. There are relatively few major differences within the San Francisco electors with the bond major beggist on par biggest on ballot line also. Republican was 57 . We still have almost two to one support which is impressive given the tip i typically skeptical view. Among the variety of improvements to be funded through the bond measure we asked the importance on the four point scale as extremely, very, somewhat, not too important. This is what they rated as take most urgent prioritied for investment from the measure. You will see a lot of it focus os protecting the city infrastructure, utilities, transportation from tim packet of an earthquake or disaster and ensuring the Emergency Services can operate in the event of disaster. The sea wall location could put those service this is jeopardy if it is not prepared to withstand the earthquake. One of the things in the focus groups esresidents put more on earthquake safety. They saw Sea Level Rise as predictable. Earthquake as something that can be sudden and very unpredictable. Now over the latter part of the saururae walked through the things that the supporters might say to say how the public of the campaign might impact the voters willingness to support. The impact was minimal. The explanation what it would do and arguements in favor raised support to 78 purse. Opposition down to 71. We were well over the twothirds that was required for approval. We also tested a range of potential arguments in favor of this measure. Vey with a full report on the survey buts available to you which will show the wording of the messages we tested. We have to respond to rate it very convince being,some somewhat convincing or not convincing. We rated on the dark blue bars. Abundance of messages. Strongest are threats. Sea level rise or earthquakes or age and deterioration of infra structure at the sea wall. I think these initial results are encouraging. The public recognizing the urgency of preparing for seismic risks and Sea Level Rise and the support of investment to strengthen the San Francisco sea wall. With that i think amber and i are happy to answer questions you all have. Thank you. Is there any Public Comment on this item . Everybody is talkative today. Commissioner katz. Thank you very much. It is exciting to see the out reach. We are starting and correct me if im wrong. We are starting with a high level of engagement and support, all things considered. From a right of perspective is good. I would be curious in terms of, and i know we have a lot of physical presentations and discussions, what we need to do to taylor the strategy to handle some of our probably newer residents, get their information through different sources, arent as involved in some of the fabric of the city from the standpoint of organizations and meetings and how we are tailoring our message and out reach and the polling. It is hard to reach people that no longer have landlines or communicate like we used to from a polling perspective. Talk about that and if there is anything to look at in those trends on the Community Engagement side, we have so many different channels or ways of reaching people. The Community Meetings that the port staff are going to present. Big festivals, sunday street to capture a thousand email addresses in one sunday. Smaller intercept activities where we are catching people at a library or on the way to the grocery store. We are trying to coordinate with Community Groups as well. Understanding that there are going to be a bunch of people t one time and maybe we could send outreach ambassadors, chinese speaking, we are doing our best for a wide reaching engagement effort to hook all people in at the various places where they might land. Does that help . A little bit. One of the things i see more and more effective to reach people engaged in the community is next door. I know public agencies cant post or access the neighborhoods, but it seems finding a spokesperson in each neighborhood on each next Door Community can keep their fellow neighbors appraised of what is going on. I am in the bay view. People are really good about posting activities that are comincoming up, events happenine so than in prior areas i have seen. That would be a very firm opportunity to figure out if you can get captains in each of the neighborhoods. Very innovative. Thank you. From the perspective of the polling commissioner. We did the survey online wireless and landlines phones. Half online and half on the phone. Only a quarter of the sample on landlines. 10 years ago that would be the only way to reach people. It reflects evolution in reaching out to conduct the interviews, particularly in San Francisco. The number of people we contact on wireless phones or online is much higher than most other communities for the reasons you dindicated. Going back in terms of out reach efforts, trying to get the viral marketing going. Are we creating. We have the physical swag and the virtual swag on pinterest, face back posts and instagram. I would love you sharing that with the networks as well. Help us go viral. Thank you. It is exciting to see the engagement and focus on the neighborhoods, not just on the waterfront but the whole city. This really affects all of us. Thank you very much. Thank you for your leadership. Commissioner woo ho. Thank you. I think this is a great result from the investment we have ma made. When we engaged you. I remember that contract discussion and i think that because this bond issue is so important and i think to understand how to position it correctly with the voters, i think this investment is extremely helpful and insightful to know what will resonate with voters. We have not idea what else we would compete with or when the bond issue would go up. I think we are going about it smartly and positioning it. I would say it is good work, keep going, figure out how to fine tune and refining it. What vote do we need in this case, 66 . 67 . This is critical to get us to that 67 number. I think we have to do a lot of homework here and i think this is a step in the right direction. I think that is tremendous to know we are making that progress, and we still what timeline do we have in terms when we think this would go . We are currently slated for november of 2018. Port staff will work with the city family to access Public Information and voter information up to the point at which the board of supervisors present the question in june. At that point that will be in Campaign Mode and be off we will do that as volunteers. I think one of the important pieces to acknowledge is that we are at the begin of multigenerational effort. In addition to talking about the earthquake safety and first phase introducing the citizens 250,000 of them, go amber, go team, to the sea wall and understanding that we have a project today and project into the future to address Sea Level Rise is critically pore because it is not just us that will be tackling this project. We are in the long game with this infrastructure. I couldnt agree more. We are trying to figure out how to get to 67 percent. That is goal one. The question would be what the e is the opposition going to say . How do we present the opposition wording . Formal or informal, in the voters mind. I just think that is something we have to tackle as well. Im not sure we know enough about it at this point. We have feedback from the out reach. When they are out at the sunday street event, people ask questions. We have created the port staff an internal saq document where we add the documents each day. For the most part i think the questions are the obvious ones. How much will it cost . What is the timeline. That is you expect for normal questions. Can we afford it . From the outreach experience i am sure in campaign it is another story. I wanted to add. The early feedback we are getting is very positive. It is quite conceivable a measure like this enjoys broad support across the city. There isnt an opposition. We are going to have to be very careful. We have had train from the City Attorneys Office training from the City Attorneys Office. It is not a matter to address. It will be addressed through a private campaign that does not involve the port in any official capacity. We will keep you uptodate about how the outreach goes. Obviously, we are taking notes about the feedback in the meetings and will share the concerns we hear from the public with you along the way. I would add that what we are learning through the outreach are things to help us deliver a better project. Some of the questions are on cost, definition of project. What are we doing in the first phase . Everyone is eager to answer that question. We have Detailed Engineering work to do to answer that question. What about the southern waterfront and the rest of the city Sea Level Rise leaking for context in the city lan. We are documenting the questions and it is helping us at the port perform a better project and address the larger issues as well. I think we have seen Media Coverage which is helpful. It is for discussing this. This has got to be a separate strategy we are focusing on cultivating the media strategy when you have those discussions so the media are fully aware of continuing coverage. The november election will be interesting in terms of what is happening in the politics of the city. I guess we are assuming we will probably have good voter turnout. Yes, i think so. I think november tends to be a high turnout ballot. Them it is the 67 which is the goal. Thank you. Commissioner adams. I enjoyed the discussion and the comments. There is always opposition. The cute flies kites fly esagainst the wind. We have a president that says Sea Level Rise is fake news. You are right. In this city we think about earthquakes, we think about the homeless problem that is what we talk about in the city. The commissioner woo ho just hit on something. Has any of our politicians. Mayor lee was out front. He had the banner high in the air. Good, ed, go. He was going. I am sure mayor farrell is doing that. Is any of the politicians running for office in the city, is this on their platform . Are they coming out strong and bold saying this is something . When you are a leader you need to be publicly stated what is on your platform. What you are for and against, is my personal opinion. Secondly, i was going to say to get out to all communities. In the city with the average age of 27 years old. My union when we were in a west coast like lockout years ago and the media came down. We did radio ads, commercials and like the giants. They fell out almost every game. Is that a place where they would be willing to Say Something like that . Look at the young people that go and the way the Younger Generation communicates is different. They dont look at flyers. That is not how they move or roll. How you gain