Food waste particular is a unique challenge within schools. Based on regulations and amount of food tha left over. There are unique challenges that are producing large quantity of leftover. We are working on focusing on how to we connect leftover food. Schools are also in a unique position that School Funding is limited. This grant is doing things to paying money to track and test and donate instead of pilot programs not something that falls within the budget. The ability to have this funding to set something up that we can expand district wide is going to be immeasurable. Thank you. Im im jen from replate. We utilize technology to redistribute edible surplus food to nonlot of servin nonprofits. We operate here in San Francisco. Out our biggest market and were looking to expand our operations even further. One of our Biggest Challenges that we find is edible surplus food possible generators do not know they can donate surplus food. They are worried about food safety liability. We have been able we like to use this funding to continue our outreach and let them know that it is safe to donate their food. It will be helpful with the Upcoming Senate bill 1383 which will require edible surplus foods. It will help us build out our operational processes to be able to streamline that pick up piece for surplus donator to make it easy for them right away so we can pick it up on demand. We do operate here. We work with Amazing Community organizations like glide st. Vincent depaul and with your approval, it would be immensely helpful to continue expanding operations and to get more surplus food to people who need it in the city. Good evening. Im the director of development of tech exchange. Im excited to be here. Were founded in 1995. Our mission is to bridge the Digital Divide across the bay area. Currently here in San Francisco, approximately 120,000 residents actually dont have access or home computer at home. We dont count cell phone access as home access. Approximately 70 of landfill toxic waste is coming from ewaste. We believe that with the Tech Industry booming and all these new startups coming online and people turning over their computers so quickly, we do believe that theres enough computers being discarded that resident can have home access in their home. Last year plan, we actually received 1700 computer donations in the city of San Francisco alone. We received thousands of computers across the bay area. But from San Francisco, 1700. We believe that this grant will allow us to focus and be able to redirect those donated computers directly to residents here in San Francisco and obviously with the city such a forefront in the ewaste and Tech Industry, use to provide the services in the underrepresented communities would be great and provide them with the ability to redirect the cycle of poverty, having access to the needs. We believe this grant will allow us to have that foundation and represent patients here in San Francisco and not just the bay area. Vice president stephenson ln take Public Comment. Do i hear a motion to approve resolution file 201903 c. O. E. . I move. I like to Say Something first. I want to thank each and every one of you for the truly awe inspiring and inspirational and wonderful work that you are doing across the city and in your communities. I wish that i could wave a magic wand to so that all the people in San Francisco would know about the fabulous work that youre doing. That would in and you of itself help all of us reach our mutual goals much quicker. Because cant do that, you im going to vote for this resolution. Which i move. Hopefully the department will be able to figure out some way to make at least some of what youre doing known to our fellow residents. It really is extraordinary and wonderful and thank you and thanks for coming tonight to tell us about it. Vice president stephenson do i hear a second . Is there any Public Comment on this item . Seeing none. Any further discussion . All those in favor approving the resolution say aye. Motion passes. [applause] next item. Thank you everybody for coming. I apologize for being late. Its a personal privilege. My niece is graduating from high school. I had to be there. Were going to take a group photo since we have a full commission and were going to continue after the photo with the next item. It will be a little break. President bermejo we welcome our new commissioner tiffany chu. Commissioner stephenson was sworn in. Thank you with that. Our next item . [agenda item read] thank you president. Normally we do this at the very beginning of every meeting. Today we wanted to mix it up a bit because of all the guests. Thank you becca for your patient patience this is way to highlight great work of the department. You have t i have to say i le this one. I was so blown away. Im not going to give it away. Its so clever. Becca . Thats quite an endorsement. I like to talk about our new resident campaign. It was to encourage behavior change in new residents in San Francisco towards Sustainable Transportation and away from single occupancy vehicles. Why new residents . San francisco has historically been shaped by many ways of new residents. Our current wave of techies isnt different. What were seeing is a combination of high salaries and really readily available ubers. Its impacting our transportation sector in a way thats lasting. This is a very important audience to engage. We have thousands of new residents coming to San Francisco every year. They tend to be younger, tech savvy but not familiar with the Transportation Options available in San Francisco. What they are bringing is their transportation habits from home. That tends to be single occupancy vehicles and using lyft and uberer. Another one is working with them why they are still new in the city. Behavioral change when we thought to engage the audience, with wanted to make share theyre aware of Sustainable Transportation option and they have enough information to use them. The grant on this project require that we send something in the mail. We also aware this audience like things to be digital. In order to meet this requirement, we decided that what it should be was not to contain all at information but to be a bridge. To be something that a piece of inspiration to get a new resident to then go look up the Additional Information they need digitally. After a lot of thought, we came up with these three postcards in a mailer with the welcome card. On the surface, its like a simple idea. There was a lot of reasons behind it. First of all, we needed to ensure that residents actually opened their mail and its rare that a city reaches out and welcomes new residents. This mailer stood out as a unique experience. Which made it lot more likely to be opened. These cards pointed to digital resources, they didnt use that much paper, there was lotles los paper waste. They are really easy to update if we sent out printed maps, they wouldnt be. Postcards have a modest value. They wont be immediate thrown away. Theyll end up on fridge or counter top. Thats the additional exposure to the messaging. Their postcards so they are shareable. If you take the time to sit down and write one, thats additional exposure to the messaging. The messaging is very succinct. That aligns with the Communication Style of the twitter generation. It also makes sure that were really calling out the why behind Public Transit before just flooding someone with information. This is the front the welcome card. Theres lot of thought into how the language is crafted. This is the back of the card. We really wanted to frame the appeal and really underline the es of using Sustainable Transportation in San Francisco. One principle we look to was communitybased social marketing principle that peer to peer are most effective way. We encourage that with phrases, share your adventures, ask a coworker. We look to principles of social norming with phraseses like join the pack. We wanted to make sure that were framing Sustainable Transportation in a really possible light. One suggestion we made was to try out muni for a day. The principle here is, take a day off and youre on an adventure, you get off on the wrong stop, thats fine. Its a new neighborhood to explore. If youre late for a meeting and this stop is a different experience. We suggested that a resident as their coworker their favorite way to get to work. We really wanted to underline two new residents that San Francisco is their city now and highlight, heres how san franciscans get around. Phrases like welcome to your city, San Francisco is yours to discover, the real s. F. Experience and become an insider. The imagery features public transportation, biking and walking and youll see that the images are instagram like in style. One of the reasons is to create that bridge between overly familiar digital platform and a physical mailer and also these are postcards. Its a reminder these images are physically shareable too. New residents come from really diverse backgrounds. We have 28 new residents come from another state and 20 from another country. We wanted to make sure that our images welcoming and inclusive. One the reasons why you dont see any people in the images is we didnt want to limit them to a specific demographic. With wanted image that anyone can look at and see themselves in it. For that same reason, we use gender neutral shoes and gender neutral bike. All of them are set in San Francisco. The scenes themselves are culturally universal. You can relate to them no matter where youre from. In terms of delivery, we sent out 27,000 mailers to new residents across San Francisco. This is heat map with red being the highest concentration where new residents are living. We wanted to measure some of the impact of this mailer. We did two surveys. One of our first findings, we did reach our target audience. 73 of the people we surveyed had moved to San Francisco within the past six months and 99 have moved within the past year. Our hunch that new residents tend to be younger was accurate. 80 are under age 40. We sent these surveys at least two weeks after a resident received a mailer. I dont know but, if i think to a piece unsolicited mail i got two weeks ago, literally nothing comes to mind. 79 of those surveyed recalls this mailer. More importantly, everyone who recalled the mailer, 78 received it positively. This is a piece of junk mail. This positive reception cut across age, ethnic and gender demographics. I think that shows us that were effective being inclusive. We had surprising finding around car ownership. 73 of those who didnt recall mailer owned a clipper card. 88 of those who did are call a mailer owned a clipper card. The difference is interesting. Its also if you combine these, thats four out of five new residents who own clipper card. The reason that this is an important finding is that for a while, big barrier between new residents and using Sustainable Transportation was that how would they know how to get a clipper card. You dont get a welcome packet exempexempt for except for t. It can get residents it use clipper cards that they apparently already have. One barrier we do know using Sustainable Transportation is whether its perceived easy to do or difficult. About half of those who did not recall receiving a mailer thought it was easy getting around San Francisco without a car. For those who recalled the mailer, we saw almost three quarters felt that it was easy to get around San Francisco without a car. Seeing perception shift is an important step in behavior change. I think with this campaign, we really understood our audience. As we approached it creatively, we did implement the principles of social marketing and made sure that we used really clear, simple language that connected with emotions and i think that led us really approach Sustainable Transportation from a new viewpoint in a way that its not often communicated. Also in way thats welcoming and inclusive. [applause] one question before i ask the commissioners. President bermejo are the welcome cards in other languages other than english . They are only in english. President bermejo commissio . Commissioner stephenson. Vice president stephenson t. That was fantastic. Exciting. Was there any digital backup to it . Did any digital stuff go out as well as the postcards . Not along with the postcards. The postcard pointed to digital resources. It was like the briefest summary of the exact digital resources that you need. We wanted to keep things streamlined. Vice president stephenson d . Can can you track a list those areas. Unfortunately, we relied on our partners website as opposed to our own. We do not have the data on whether theyhad bump in that. Vice president stephenson we can have one of the cards come back to us as a mechanism to maybe reach more people. Im so glad you did the survey. Its one the things it the department is doing extraordinarily well. Making sure we have pre and post data. Having an opportunity to catch them while theyre in it, its interesting as well. Thank you. President bermejo director raphael . Did you bring any physical copies . Did not. President bermejo do we have some . Yes. President bermejo we are going to send them to you because they are so beautiful and they are things that you will enjoy. On one side the postcard, is that Beautiful Image but on the other side, theres very fun text that you would send to 2 just moved here and youre sending it home. The idea is that youre owning this San Francisco thing to do. Theres some clever text on the other side as well. They are real experiences. Commissioner chu i want to commend you for such an incredible campaign. Its quite emotional on lot of levels as someone who moved to San Francisco about 5. 5 years ago. I think one of the things thats most interesting to me is seeing that the quality of the brand and the style that you all chose, i think actually elevates lot of the typical branding of lot of the options that are provided to us in a more general way. Its a real way to speak to that audience. You want to say congrats. Thank you. President bermejo commissioe r sullivan. Commissioner sullivan im really impressed 80 of our newest residents used clipper cards. It gives me hope that theyll get to that 80 . More and more people join the city and join the clipper card revolution. Absolutely. Our next survey, i i want to know how they found out. We are surprised and curious and encouraged by that. Theres a report. I will send it out. President bermejo any other questions . If not is there any Public Comment on item 9 . Next item. [agenda item read] thank you. Well, it is now may, almost end of may and since we only meet every other month, i need to acknowledge that april was earth month. It was final. Yophenomenal. You want to thank e commissioners on all the volunteering and events. We had 200 events listed on our special website that we designed for earth month. There were lot of firsts for the department in the city. It was tau our month of Climate Action. The mayor had her evening of reception. She doesnt have to have a breakfast which she was so excited about not having. We did the first mayoral Environmental Service award. That brought of of us to tears. It was incredible with green street. The mayor was on fire. Im very excited. Not only did we have Environmental Service and reception, we had significant announcements about Renewable Energy requirements for large commercial buildings, about decarbonizing our building through a target force and about full sign ups for clean power, about bike protected bike paths. There were lot of announcements that went on from the mayor during the month of april. For some reason the last two months feels to be very heavy on foreign delegations. You dont usually talk. This. As i was making a note all the different delegations weve had, china, norway, zurich, france, ireland. Theyve all been very highlevel. These are parliamentary committees on environment. We had ireland, we had the Environmental Protection agency been w we had delegation from france. They published that incredibly depressing report about million species going extinct. The french delegation is here to talk about biodiversity. The city of zurich was here talk about their Incredible Energy initiatives that theyve done. On and on, its been a very busy six weeks. Reminder of how much that we do in San Francisco doesnt stay in San Francisco and how curious the rest of the world is about learning from us. You want to call out that we not only give out money but we apply for money and the zero Waste Program received a 500,000 grant from cal recycle to do a Big Initiative on food waste prevention. That is going to be using interesting new tools well be contracting with ngos to accelerate. Our food waste. As