Qualitative view. They did not do a baseline before. What they are finding now is that they can say through survey data, that 90 percent of the time when the person enters a store, they are bringing in a bag. It does delay the need to have some good baseline data. The country of ireland did a similar thing where they started out about, oh gosh, about 21 cents per bag. What was interesting in ireland when they put in their 20 cents per bag they saw a huge change in behavior. Over time people acclimated to that cost of doing business, and there use of Reusable Bags and started to drop off. When they prodded people again with a raise in the fee, they saw the behavior that they wanted again. They saw a drop off of purchase of bags and an increase in using reusable. For our own data in San Francisco. After the ordinance was put in effect after about 2013. We did an informal survey of compliance as well as behavior. We found a rough estimate of about 60 percent. By right to me would be a place that is doing everything correctly from an environmental standpoint. Only 60 percent of the people that come into by right get that five cent discount. They are at about 60 percent uptake. All of that information is feeding into us where we think it is time, we agree with supervisor brown, it is time to revisit this ordinance we had it is time to increase the cost and its also time for us to step back and get the better data ourselves. Before this ordinance goes into effect we will set a baseline, because im not finding baselines in any other city. We will set a baseline and then we will know much more definitively. As i said this is half of what this ordinance does. While we are not the first to increase the fee, or the charge on a bag we are certainly one of these for us to look at these precheckout bags. Anyone that goes into a market today and sees lots of plastic we may see it in the bulk candy section. What this legislation does is it prohibits the distribution of any plaque thick precheckout bag. They cannot be made of plastic. Instead, they need to be compostable, or they need to be paper. Let me just show you the difference here. If they are compostable they need to be green. I went to a grocery store, and this is from whole foods. These are there precheckout bags, they are green, but they are plastic. This is what a compostable checkout bag looks like. It is green, but it feels radically different. It is very important that we do not have green plastic bags, in commerce right now. We want people to do something very specific with this once they got home. People are composting at home and they are putting their food scraps and plastic. They may even put them in bags that were green. Once they get here ecology, that plastic ruins our compost area compost. If they need a produce bag, they take it home, they put their food scraps in it and we have a truly circular economy here, because the food scraps become compost which become food, which comes back to our city. Who is affected . There is a definition of Food Service Establishments and in stores in the ordinance. This will cover Grocery Stores, restaurants, takeouts and food delivery. Produce markets, farmers dockets on specialty stores. This is a fairly wide impact on our local stores. We know that theres going to be a lot of work that needs to be done to educate people. We have our outreach team, our environment now team which already surveyed 1000 stores to understand compliance. They are ready to go out and work with our Small Businesses make sure they understand what is allowed. Reusable bags, which could be reusable produce bag which are really cool and then of course the reusable checkout bags. We are going to be working on developing instore materials. This is a placard that we developed in 2013. So they all have materials that make sense to the people who frequent those doors. We are not stopping there, of course, ultimately we want people to refuse, we want to people to bring in reusable. We dont want people to just pay 25 cents to have a thick plastic bag, or yet another paper bag. So we have a campaign to reach out to make it the thing to do to use reusables. Thank you to the budget process, we have funds now to significantly give out new, Reusable Bags. We will not just be giving them out blindly but asking for pledges and developing positive engagement strategy around the giveaways in the coming year. Ultimately, what we are trying to do is reduce waste generation that is at the heart of what we are trying to do a city. Mayor breed adopted a very bold reduction goals on generation and tackling bags whether they be precheckout or post checkout is a way of bringing to everyones attention the Important Role that each of us as individuals play to have a World Without plastic in a World Without waste. Thank you. Thank you. Supervisor safai . Thank you. The thing i am excited about the most. The reducing of the precheckout bags. One of the things particularly with the up tics in the folks shopping with Delivery Services for groceries, and things that would have never been into plastic, because it is easy, i guess it ends up being easier to throw things and plastic. I think it will be good to see, more use of paper, which is a much more controllable source of reusable and recyclable source he had obviously trying to reduce those when possible and hopefully people still do their own shopping. I think, given these choices you will significantly reduce the amount of plastic bags. I am really excited about that, its very similar to when we did our Plastic Straws are there were other components of that legislation that had less tension that will have a Significant Impact on that. We just had 15 whales wash up and die, and all of them had significant amounts of plastic in their bellies and they were open. Whenever you travel around the world, to go to any beat, i challenge you not to find the pellets of plastic that are washing up that have been dumped into the ocean by countries that were many times taking our plastic with the hopes of them being recycled. The key element is the reduction portion. A lot of people forget about that. Sometimes you have to fight with people at the checkout counter and say i dont want to bag, i can actually carry the stuff out. Its going to be okay. I dont need it. Again, i think its a lot of an educational component. It is something that has vexed me for a long time. I appreciate the precheckout portion of it. I think the more we can educate people to use the cloth, i think the more we have the opportunity to give those out, use some of the money that was put aside in our budget process to continue to hand these out as art of the education process and give people the free bags, i think Reusable Bags, i think that is a really good thing, particularly in the areas where we see the least amount of use of those in different neighborhoods and so on. The more we can do that, i think the better it is a good every time you all have an opportunity education, your tabling, youre always out there. Probably one of the first things to go are the cloth Reusable Bags that you have because everyone loves him so much. As much as we can make that a part of this area im in full support. I would say, you know, the one question i have, is on the legislation itself, right now and you mentioned this. Right now you get a credit for using in certain doors. Your own bags. That is voluntary to the store. Okay. I am wondering what your research has shown in terms of the encouragement of people using their own bags as correlate to getting at least a credit or whatever that might be. Our research. There is a lot of social Science Research about what motivates the behavioral change and the loss of something motivates more than the gain of something. I dont know why human beings are wired that way, but we are. In this case, giving someone five cents versus charging them 25 it has been shown that charging them 25, so the loss of money is a bigger motivator. That is part of the reason that we look at some of the things with cups, and you get five cents off your drink. We are not seeing that is a huge motivator for people. Where as a charge for something, and affirmative loss it motivates people more. What we have not done is done a Detailed Survey of who is doing the affirmative. We knew by writers because they share with us we had one of the interesting things that the state did is it prevented cities of requiring retailers to give us information on their charges. We have no ability to read or that of retailers but we can ask. That will be part of our survey of our baseline that we will ask about so that we understand that the ecosystem of San Francisco more. I am in full support. It will be good to get followup information. Its interesting, as you said. If i use this i get 10 cents less. Although sometimes they forget, right . I mean, if you see that additional 25 cents, i get it. Thank you. I definitely appreciate and support the intent of it, and our creativity and trying to make sure that we continue to reduce the numbers to further in terms of people using plastic bags. So i had a couple of questions about that. You mentioned santa cruz, example, thats not actually shown in the presentation in terms of that study, and their survey. Without any actual data, an increase from 10 cents up to 25 cents changes behavior. I understand why we are doing that, and it feels like it may be based on some studies, or some assumption about behavior. Do we actually have any evidence, if you could say a bit more why just increasing the amount of the people are paying from 1025 cents isnt going to address a significant number of people maybe we could, some of them more Creative Things we are doing in terms of making bags more accessible or education, or those kinds of things. Why is the fee part of it such an important piece of it considering that, in any cases this may be something that is being paid by people who do not have a lot of money. Thank you for that question. I would take that question in two parts. One part, how do we deal about the fact that this is regressive. We have a population that 25 cents means more to than everyone else. That is one very important question. The other question which is a little bit, i think a little bit of what supervisor trent eight was saying, where do we have the confidence will change behavior . On the low income parts, that was actually a big concern when this was adopted in 2012. That is why we chose to start it tense and, there was concerns about that unfair cost. What we did and what we will do again is to very much target where we are giving these bags to those communities that need them most. We will also before this goes into effect we will be looking at, this gets a little bit to your second question of the behavior now, in the fact that there is 10 sent requirement through the state of california, not just in San Francisco. Who is using, who is paying for those bags, and why. And that we are going to do by visiting stores in each of the neighborhoods throughout San Francisco to get a feel for our people and different neighborhoods behaving differently and why, and why do we then get in their hands, if we are finding that lower income neighborhoods are having a less uptake on Reusable Bags. We will be designing our Engagement Campaign to give away those bags get very targeted in those neighborhoods. I would say its very intentional that we are thinking about that disproportionate impact in the whole design. I appreciate the studying that will be happening and the intentionality around the impact. We are doing all of that after we have increased it up to 25 cents. We are not doing this studying in a way that initiate our confidence that this is going to work or the impact is going to be lesser. You mentioned that all of the bags that are going to be given away, etc. I assume we are giving bags away now. Where as we giving them away. Who is using them. I represent the tenderloin. Ive never seen anyone walk into a corner store with one of these bags. What exactly in terms of the folks in my neighborhood, how are we making sure that those folks have access to them, and i appreciate the intentionality around what were going to do moving forward. I assume all of that is going to be done after the fact weve already decided that were in her place where we can use it to 25 cents. I want to be thoughtful in my answer, so im taking a moment to acknowledge the potential impacts on people. This is a challenge in San Francisco constantly. Whenever we make a decision how are we impacting people. When we talk about the tenderloin and we talk about sros, and we have people, my team who are in language, and visiting sros for a number of reasons. We have the ability to distribute bags, we arty have let me do zero waste audits and zero waste work in the tenderloin. I still feel like we are conflating two things. How do we have a confidence this is a worthwhile policy to make and how will it disproportionately impact on how do we mitigate that in the giveaway aspect of it . The how do we know thats going from 10 up to 25 will make a different . We are looking around at cities all over the country come all over the state, and the world who have found a similar place of this. He put in a fee, people acclimate to it or get when they raise it they see a difference. I wish i had for you the delta, the before and after, same with santa cruz. What i have is from the cities that we talk to come is that they feel very strongly that it was this action, this raising of a fee, increasing the consequence of your actions that got peoples attention. I think we see that over and over again in terms of behavior change studies. The question of if we go down that path, what does it mean to people who that 25 cents matters more. It is incumbent on us to make sure we do everything we can to make it as easy on them as possible. I would also say that the legislation exempts people on food stamps, so if you are within those programs of public need. Then you do not get charged. There is some builtin protection for low income families in this. I can see from your expression youre still concerned. I take your increasing the amount paid has made a different. A lot of people have raised their fees it sounds like, where there has been a behavior change, and for him . Is it across the board. What if the behavior change is not happening among folks who are at the lower income level and are just paying more. The other thing, this is related to the impact piece of it. Also Corner Stores and that sort of thing . It does. One of the things that i have seen come up if youre doing all your Grocery Shopping at the corner store, you may need a number of plastic bags and even ones molar reusable bag may not be enough for what you need. Is that something that comes up as well. If you have four or five plastic bags, you should be charged for each one, right . Thats absolutely correct. That might get us to assent where 25 thing 25 cents is one thing. You either bring a bigger bag, and then the last thing, when people pay the fee, who does the fee go to . It goes to the business owner, and part of it is, by state law, part of that money is to go to educating their customers about the need to use reusable bag. It pays for the cost hold on. We will get to Public Comment. Go ahead. Im sorry, i think i answered your question. They use that money on educating customers about using Reusable Bags area are they required to do that. What type of oversight is that . That is the state law that requires that from the citys perspective. We are just allowing them to cover the cost of those bags so they can offer a nice, sturdy paper bag that can be reused. Those bags that they do give out can cover the cost. We said fine, you get to keep the charge that you get, so your made whole. Are going to get more money now because its going to be 25 cents. Theyre getting more money, that they are supposed to be using to do education about the bags, but again of all of the Corner Stores i go around ive never seen a reusable bag given out. I dont know how they are using the honey, but now they can have more money . You are correct they will have more money. Part of the advantage to us for this is the motivation for compliance. For the stores when they had to make a charge and take their time to say its going to be 10 cents or 25 we were afraid that they were just a word. And that enforcement becomes a nightmare because you have so many thousands of stores. If the store has an incentive to be a partner with us to ask for and they get to keep that money. Then the likelihood that they are actually going to say that will be 25 cents, or that will be 10 cents is much higher. I know that i have been ins doors, where they have a customer they like, they dont want to charge the 10 cents. The 25 cents, we are hoping that will be enough that they will feel motivated to join us in the show. It is all the more important that we have a clear eye on what they are doing without money. I agree its a state oversight. We are, by our actions increasing the amount of money. If theyre not doing anything that is helping our goals here. They are now getting additional money that we assume is going to something positive. But maybe not. Listen, when we are done deliberating you have a chance to talk. May i just also say that that is a very good point and i think what that requires us to do when we are doing the implementation is to make it easier on the store owners to do that educating, whether its a corner store or Whole Foods Market that is incumbent on us, heres a way you can communicate with your customer. That is a very good point and one i am taking from this area i just wanted to note that we had discussed this with the office of mall business, the chamber of commerce, the grocers and gg ra. One of the things when we talked about the Small Grocery store on the corner, because i think all of us have those in our district. Many of us sitting here. It was something how can they also educate their customers. A lot of them are much closer to their customers another customers name