Short-video apps are expanding their role in social commerce Download Share Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce. In our latest report, “The US Short-Video Landscape,” we look at how the main platforms—including TikTok, Instagram Reels, Snapchat Spotlight, and YouTube Shorts—stack up. We also look at the role that commerce currently plays—or will play—within the platforms.