CEO, Spinach Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media. There is an opportunity to reshape society and business for the better as the world recovers from the economic impacts of COVID. Already we are seeing a resurgence in “good old fashioned” values. Research shows people are increasingly keeping things local, taking pride in their neighbourhoods and cooking more at home. Parents have become more involved in their children’s education and the upheaval has led to closer relationships in many aspects, despite restrictions on activities such as travel and socializing.