Press release content from Business Wire. The AP news staff was not involved in its creation. Simplify Asset Management to Announce Four New Exchange-Traded Funds: Fintech, Pop Culture, RoboCar and Cloud/Cybersecurity December 28, 2020 GMT NEW YORK--(BUSINESS WIRE)--Dec 28, 2020-- Paul Kim and David M. Berns, Ph.D, co-founders of Simplify Asset Management (“Simplify”) have announced the launch of four new bleeding-edge ETFs in the following areas: financial technology, pop culture and media, robotic cars and clean energy along with cloud and cybersecurity. Details for the ETFs are now live at simplify.us/etfs. The pace of technological disruption is faster than ever. Nimbler, tech-savvy companies are pulling ahead of slower peers in an increasingly winner-take-all market. The best firms are not just disrupting existing industries but creating brand-new ones. Firms able to deliver growth in a slow-growth world command premium valuation.