Singapore Airlines to move to new customer case system to raise service standards Toggle share menu Advertisement Singapore Airlines to move to new customer case system to raise service standards A Singapore Airlines Airbus A330-300 plane takes off behind one of the airline's Boeing 787-10 Dreamliners at Changi Airport on Mar 28, 2018. (File photo: Reuters/Edgar Su) 06 Apr 2021 12:50PM) Share this content Bookmark SINGAPORE: Singapore Airlines (SIA) is taking steps to raise its service standards by moving to a new customer case system that will support “consistent and more personalised service”, the airline said on Tuesday (Apr 6). SIA has engaged customer relationship management firm Salesforce to develop and implement its new customer case and knowledge management system.