Sizzling Housing Industry Presents Promo Opportunities The real estate market is white-hot across North America right now, and promo firms are benefiting. Those who sold or bought a house this year (or tried to) can tell you it’s been a wild ride. A combination of well-qualified buyers, flush with savings after a year of working from home, as well as increased mobility because of recently implemented remote work policies and a dearth of houses for sale has made the bidding process increasingly cutthroat. According to the National Association of Realtors (NAR), the median home price across the country was $329,100 in March, the highest it’s been in more than 20 years, and up 17.2% from March 2020. At the same time, inventory is also down almost 30% from a year ago because of huge demand and fewer listings; because of virus fears, many people just aren’t ready yet to open their doors for showings, plus they’re seeing how difficult it is to find a new property.