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Sizzling Housing Industry Presents Promo Opportunities


Sizzling Housing Industry Presents Promo Opportunities
The real estate market is white-hot across North America right now, and promo firms are benefiting.
Those who sold or bought a house this year (or tried to) can tell you it’s been a wild ride. A combination of well-qualified buyers, flush with savings after a year of working from home, as well as increased mobility because of recently implemented remote work policies and a dearth of houses for sale has made the bidding process increasingly cutthroat.
According to the National Association of Realtors (NAR), the median home price across the country was $329,100 in March, the highest it’s been in more than 20 years, and up 17.2% from March 2020. At the same time, inventory is also down almost 30% from a year ago because of huge demand and fewer listings; because of virus fears, many people just aren’t ready yet to open their doors for showings, plus they’re seeing how difficult it is to find a new property. ....

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Traditional Promo Success Stories


Traditional Promo Success Stories
Finding bright spots during the pandemic hasn’t been easy, but distributors are doing it with creative uses of traditional promo.
By Jean Erickson
In early March, Liquid Screen Design (LSD, asi/254663) was having its biggest year to date. “We added to our staff and we had over half a million dollars in orders in hand,” says owner Bryan Goltzman. You know what happened next. “All those orders immediately disappeared,” Goltzman says. “We had zero revenues coming in.”
“Our verticals are education, recreation and nonprofits. With school closed and camps and events canceled, that pretty much stopped all our business.” ....

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