A New Era of Trade Shows
As excitement builds for the continued comeback of live events, exhibitors and attendees in the promo products industry are seeking out intentional business conversations.
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As excitement builds for the continued comeback of live events, exhibitors and attendees in the promo products industry are seeking out intentional business conversations.
Miscommunications, lack of updates, incomplete POs – no wonder ordering promotional products is a mess. Here’s how the industry can do better.
Distributors are adapting their compensation models to attract top promo sales reps.
Traditional Promo Success Stories Finding bright spots during the pandemic hasn’t been easy, but distributors are doing it with creative uses of traditional promo. By Jean Erickson In early March, Liquid Screen Design (LSD, asi/254663) was having its biggest year to date. “We added to our staff and we had over half a million dollars in orders in hand,” says owner Bryan Goltzman. You know what happened next. “All those orders immediately disappeared,” Goltzman says. “We had zero revenues coming in.” “Our verticals are education, recreation an...