Smartphone player realme to focus on premium segment March 02, 2021 ‘Premium 5G devices and IoT offerings will continue to be focus in 2021’ As improved consumer sentiments lead to a rise in mobile phone sales, smartphone-maker ‘realme’ looks at a larger play in two niche segments — the sub-₹10,000 range that has seen rising traction due to online classes and in premium categories of ₹15,000 and above which have seen rising demand amongst professionals. According to Madhav Sheth, Vice-President, realme and CEO of realme India & Europe, the company has seen its average selling price increase to ₹11,000-12,000, against an industry average of ₹8,000-10,000. The focus on premium segment – with specifications suiting select customer bases, like say large screen, long battery and high resolution camera devices targeting professionals and gamers – have done well.