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Smartphone Recovery Continues with Shipments Up 25.5% in the First Quarter of 2021, According to IDC

NEEDHAM, Mass. (BUSINESS WIRE) #Apple The pace of recovery for the smartphone market accelerated in the first quarter of 2021 (1Q21) with 25.5% year-over-year shipment growth. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped nearly 346 million devices during the quarter. The strong growth came from all regions ....

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Smartphone player realme to focus on premium segment - The Hindu BusinessLine


Smartphone player realme to focus on premium segment
March 02, 2021
‘Premium 5G devices and IoT offerings will continue to be focus in 2021’
As improved consumer sentiments lead to a rise in mobile phone sales, smartphone-maker ‘realme’ looks at a larger play in two niche segments the sub-₹10,000 range that has seen rising traction due to online classes and in premium categories of ₹15,000 and above which have seen rising demand amongst professionals.
According to Madhav Sheth, Vice-President, realme and CEO of realme India & Europe, the company has seen its average selling price increase to ₹11,000-12,000, against an industry average of ₹8,000-10,000.
The focus on premium segment – with specifications suiting select customer bases, like say large screen, long battery and high resolution camera devices targeting professionals and gamers – have done well. ....

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