Share: Popular with millennials and Gen Z users, Snap Inc's (NYSE: SNAP) Snapchat is pushing further into its original programming to better monetize its large user base. What Happened: At a presentation for advertisers on Wednesday, Snap Inc highlighted its upcoming slate of original programming. “Off Thee Leash With Megan Thee Stallion” features the Grammy-winning artist with celebrity friends and their pets. “Charli vs. Dixie” is a competition show that puts the popular D’Amelio sisters against each other. The pair rose to fame on TikTok and are among the most-followed people on social media. Other shows include: “Meme Mom,” about Snapchat favorite NicoleTV, following her life as a mother and having a career; “Twinning Out,” which shows Niki and Gabi DeMartino navigating difficult decisions in life; “Coming Out,” which features six young people coming out to their family and friends for the first time; and "Breakwater," a futuristic young adult drama set in a world of climate refugees.