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Veteran Southland firefighters remember the days of using water buckets

Veteran Southland firefighters remember the days of using water buckets
stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.

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Biggest Advertising Hires by Companies Like Blackstone, Instacart, TikTok

Biggest Advertising Hires by Companies Like Blackstone, Instacart, TikTok
businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.

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The 80/20 View: Snapchat's business and valuation is absolutely flying, and here's why

The 80/20 View: Snapchat’s business and valuation is absolutely flying, and here’s why
In his regular column for Mumbrella, media analyst Ben Shepherd looks at the soaring numbers behind image sharing social platform Snapchat.
July 28, 2021 8:00
by BEN SHEPHERD
Snap Inc, owner of the Snapchat app, is suddenly worth US$122 billion. This makes it worth more than Spotify, Twitter and News Corp combined. The cause? A dramatically improved product, a strategic and smart partnership focus, improved ad tools and a huge increase in confidence in market around the value Snap can offer advertisers.
Snap and pop!
When Snap shares closed on Friday afternoon, they sat at a record price. $77.97 USD, with a market cap of US$122.49 billion.

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PubMatic, Inc.: PubMatic To Host Global Summit - Envision: What's Next For Addressability

PubMatic, Inc.: PubMatic To Host Global Summit - Envision: What's Next For Addressability
finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.

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Social platforms and publishers retook the NewFronts stage

The third day of the Interactive Advertising Bureau’s four-day NewFronts this year returned the event to its digital and social video roots. After connected TV and cookieless targeting respectively dominated the first two days, creator-driven short-form shows shared on social platforms took the spotlight on May 5. Platforms and publishers also seized the opportunity to highlight the importance of diversity and inclusion — and, of course, to talk about cookieless targeting, too.
The key details:
BuzzFeed returned to the NewFronts, bigger and more diversified than the last time it presented in 2016.
Snap announced the launch of a Creator Marketplace to connect brands directly with its creators.

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Snap Inc. (NYSE:SNAP) - Could Megan Thee Stallion And The D'Amelio Sisters Help Snapchat's Original Content Push?

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Popular with millennials and Gen Z users,
Snap Inc's (NYSE: SNAP) Snapchat is pushing further into its original programming to better monetize its large user base.
What Happened: At a presentation for advertisers on Wednesday, Snap Inc highlighted its upcoming slate of original programming.
“Off Thee Leash With Megan Thee Stallion” features the Grammy-winning artist with celebrity friends and their pets.
“Charli vs. Dixie” is a competition show that puts the popular D’Amelio sisters against each other. The pair rose to fame on TikTok and are among the most-followed people on social media.
Other shows include: “Meme Mom,” about Snapchat favorite NicoleTV, following her life as a mother and having a career; “Twinning Out,” which shows Niki and Gabi DeMartino navigating difficult decisions in life; “Coming Out,” which features six young people coming out to their family and friends for the first time; and "Breakwater," a futuristic young adult drama set in a world of climate refugees.

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How Snap made a stunning comeback with ad revenue up 62%

Snap
After some rocky years post-IPO, Snap is winning back users and advertisers.
The company expanded its ad formats, upped its service to marketers, and cozied up to creators.
22 people close to Snap charted the key moments in its turnaround.
Last summer, as advertisers boycotted Facebook and other social platforms over their handling of hate speech and misinformation, Snap went on a charm offensive.
The company's chief business officer Jeremi Gorman called a meeting with some of her top ad sales aides, including VP of Americas Sales Peter Naylor and VP of Global Agency Partnerships David Roter. Within a week, they'd made calls to close to 100 top marketers at brands and ad agencies, pitching the Snapchat app as a brand-safe platform with no tolerance for hate speech.

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Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors

Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors
NBCUniversal's Krishan Bhatia Elected Vice Chair
New Board Members Include Top Executives from Unilever, Google, and the National Football League
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NEW YORK, March 8, 2021 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization's Board of Directors. Garrubbo has served as the IAB Board's Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Krishan Bhatia, President & Chief Business Officer of Global Advertising and Partnerships at NBCUniversal, who has been on the board since February 2019, was elected to serve as Vice Chair.

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The Biggest TV Executive Departures of 2020

The Biggest TV Executive Departures of 2020
Kevin Reilly, Cindy Holland and Marc DeBevoise were among more than two dozen high-profile exits
More than two dozen high-profile executives, including Cindy Holland, Marc DeBevoise, Kevin Reilly, Randall Stephenson and Sarah Barnett, headed for the exits this year.
Getty Images
December 29, 2020
As traditional advertising revenue collapsed and consumers flocked to streaming, 2020 has been a big year of change for traditional media’s business models. It’s also meant a lot of executive changes. As part of our annual Year in Review coverage, we took a look at the more than two dozen executive departures—double the 15 we counted in 2019—to give a sense of just how dramatically the TV landscape has shifted in the last 12 tumultuous months.

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Over the Top Devices and Services Market 2020 Share, Trends, Size, Top Manufacturers, Growth opportunities and Forecast to 2025

Over the Top Devices and Services Market 2020 Share, Trends, Size, Top Manufacturers, Growth opportunities and Forecast to 2025
marketwatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketwatch.com Daily Mail and Mail on Sunday newspapers.

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