Synopsis In the making since 2018, the rules come close on the heels of a huge stand-off between the government of India and micro-blogging platform Twitter. New guidelines for Social Media, OTT Platforms: How will it impact you? Related The government issued new rules to police online content that mandate social media platforms such as Facebook and Twitter to take down flagged posts with 36 hours of receiving a notice, direct encrypted messaging apps to trace certain messages back to the originator along with introducing a mechanism for voluntarily verification of users as a means to curb fake and anonymous posting on social media. These will have a major impact on the way social media platforms are regulated and governed in India.