Haveyou ever heard of themovie Alien vs. Hunter?* If your answer is no, I'mhardly surprised - according to IMDb, it's one of the worst movies evermade, holding a rating of 1,5 out of 10 stars. Rotten Tomatoes is even less forgiving,'awarding' the anti-classic a staggering 11%. And although watching B(C?)-movies may be a lot of fun(who didn't enjoy The Room!), low-quality products and services areoftena pain. From the business perspective, they're usuallydestinedto fail. So why do so many companies develop poor software and expectitto succeed? In this blog entry,we're going to explore thephilosophyof Software Craftsmanship.Is quality really that importantfordigital solutions? Which industries are especially vulnerable and can lose a lot from poorly developed technology? Read on to find out!