Developed with the farmer, from the ground up.
By
12/10/2020
With a career in telecommunications and manufacturing and with family ties to Idaho, Ehsan Soltan found a way to apply his background and problem-solving skills to agriculture. And it all began by paying close attention to farmers’ pain points.
“I attended grower meetings just to listen and learned that growers and farm managers would drive hundreds of miles a day to pick up soil and then determine moisture levels to plan irrigation,” Soltan recalls.
He realized he could develop a wireless, standalone moisture sensor that would allow farmers to direct their time and attention to other responsibilities. He tested multiple variations with local potato farmers who provided invaluable feedback and helped validate the design.