Sony Xperia 1 III, Xperia 5 III up for pre-order in the US; out soon July 1, 2021 Loyal fans of Sony have been waiting for a new flagship smartphone. The Sony Xperia 1 III 5G is highly anticipated especially after it went official last April together with the Sony Xperia 5 III. The phone is now ready in the United States. It is up for pre-order beginning today, July 1. Market release will be August 19. It will come unlocked with a price tag that reads $1,299.99. You can purchase one from authorized Sony retailers. It is mainly targeted for the professional photographers and even the amateurs who want to take their photography skills to the next level.