Soya ‘still king’ in plant-based space as report hails its health and sustainability benefits A report claims to ‘overwhelmingly counter misplaced concerns’ concerning soya’s health and environmental credentials. Soya has been part of the human diet for centuries but in recent years consumption in Europe has taken off, particularly in the form of dairy alternatives and plant-based meat alternatives. According to Kantar data, for example, nearly a quarter of UK households (7 million households) have, among them, spent £216 million in the past year on soya dairy alternatives alone. Soya drinks, which are the most popular way of consuming soya, have seen a 16% increase this year compared to the same period last year.