Sparkle Business Launched To Help SMEs Grow Their Enterprises Digitally Sparkle Business Launched To Help SMEs Grow Their Enterprises Digitally Sparkle Business launched, expected to bring all essential business transactions onto one safe and simple to use platform. Sparkle Nigeria Founder and Chief Executive Officer, Uzoma Dozie. (FILE PHOTO) Sparkle has launched Sparkle Business, a new service on the existing Sparkle mobile application, to help small businesses and SMEs in Nigeria to access the much-needed products and services to grow their enterprises digitally. Sparkle is a mobile-first digital ecosystem providing financial, lifestyle and business support services to Nigerians across the globe.