Share this article INDIANAPOLIS, May 6, 2021 /PRNewswire/ -- Splenda®, the #1 sweetener brand recommended by healthcare professionals*, was recently recognized as one of the most trusted health brands in America by Reader's Digest Trusted Brand ®§ survey. Splenda was named consumers' #1 trusted sweetener brand, marking the third year in a row the well-known sugar substitute has received this honor. (PRNewsfoto/Splenda) To identify the brands that Americans trust the most, Reader's Digest partnered with leading global market research firm, Ipsos, to conduct their annual study which is one of the largest brand studies of its kind, among a nationally representative sample of U.S. adults. Due to the unusual circumstances of the year, the criteria was expanded to factor in how well Americans think brands have responded to the pandemic. As the top low-calorie sweetener brand in the U.S. and the only one made in the USA, Splenda has worked hard to earn the trust of the public as both a healthier lifestyle option and dependable brand. Throughout the pandemic, they continued to deliver upon this foundation, serving as a reliable brand for consumers and maintaining accessibility to their products in stores and online. Since the onset of Covid-19, consumers are wanting more Splenda and sales have increased by double-digits.