by David Prior Manchester-based sports publisher SPORF has launched its first e-commerce store through a partnership with The Terrace Store, which specialises in sports memorabilia and fan culture. The SPORF store will absorb The Terrace Store’s inventory, and the brand is planning future partnerships to expand its product offering. Included in the first wave of products are everything from retro football shirts, art prints and merch from almost every football club in existence, including personalised mugs, towels, coasters, loungewear and more. Carl Sewell, Director at The Terrace Store, said: “Our products put fan culture first and SPORF IS fan culture; the partnership was a no-brainer. It’s an exciting time for us as a brand to open up our world, and we share a lot of core values with SPORF.”