RADAR MENA artist Bader AlShuaibi and RADAR Korea artist AleXa join forces on a new collaborative single “Is It On” With 140% YOY increase in K-Pop consumption in the Middle East and North Africa, the collaboration celebrates the impact of K-Pop on the region Spotify continues to provide ongoing global marketing support to further amplify rising artists’ voices across borders to over 178 markets
Riyadh, Kingdom of Saudi Arabia, 18 May 2021 – Spotify announced its third RADAR collaboration in the MENA region, bringing together artists of two cultures united by their love for K-Pop. The collaboration will see RADAR artist Bader AlShuaibi, a Kuwaiti-Saudi based pop artist and K-Pop artist AleXa, join forces to release a K-Pop style track with high energy based on a distinctive reggaeton rhythm. The track “Is It On” is set to release on May 21st under the RADAR program. This is the first time Spotify facilitates such a unique collaboration as the first of its kind for the RADAR program.