Sproud raises £4.8m for plant-based milk push Plant-based milk producer Sproud has announced that it has raised £4.8M from growth capital investor VGC Partners to accelerate distribution of its vegan products in core markets, including the UK. The company confirmed the investment would be used to grow its team and accelerate distribution and brand building activities in markets such as the UK, US and Canada. It said it would also use the cash to fund further development of its plant-based and 100% vegan product offering, which is available through Waitrose, Ocado and Amazon in the UK. Sproud launched in Sweden in 2018, and has expanded to 15 markets in just two years. It is available across the UK via supermarkets and online retailers such as Waitrose, Ocado, and Amazon, plus independent shops, cafés, and restaurants.