Stake your claim in 2021: How to stand out from the crowd Enough of this dilly-dallying - stop acting like every other bank and credit union! 2SHARES Make this new year, THE year your credit union stakes a claim. Puts a flag in the ground. Marks your territory. Drops a pin. Only then will you be able to rise above being a commodity and start thriving as a trusted provider. But how can your credit union make a dent in this crowded space? Get out of the rate race? Compete with the BofA’s and Regions of the world? Maybe your credit union can’t even process online account openings yet.