Historically, the official Star Trek con had taken place in Las Vegas and was run by Creation Entertainment. ViacomCBS's new partnership with ReedPop, however, suggests that they're looking to take the Star Trek event to the next level. “As the Star Trek franchise continues to grow and evolve, so too is our convention business evolving,” Veronica Hart, executive vice president, global franchise management, ViacomCBS Consumer Products, shared in a press release. “We are excited to partner with ReedPop as our official Star Trek convention partner to take this next step in creating an event that will introduce the Trek experience to loyal and new fans alike each year.”