Stellantis' Brands Given 10 Years To Prove They Can Make It

Stellantis' Brands Given 10 Years To Prove They Can Make It Work


When Stellantis was formed this year, rumors about which brands would survive the merger and which would be axed proliferated. Now, CEO Carlos Tavares has provided us with more information about what the group plans to do with its brands.
Speaking at the Financial Times’ Future of the Car Summit, Tavares said that each of its premium brands will have a period of 10 years to get their house in order and prove that they warrant the company’s resources.
“We’re giving each a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy,” said Tavares, per Autocar. “The CEOs need to be clear in brand promise, customers, targets and brand communications. If they succeed, great. Each brand is given the chance to do something different and appeal to customers.”

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