Jonathon Porritt's blog by Jonathon Porritt Jonathon Porritt is founder-director of not-for-profit sustainability organisation Forum for the Future, and an eminent writer, broadcaster and commentator on sustainable development. 16/03/2021 In the foreword for edie's 2021 Sustainable Business Leadership report, Forum for the Future's founding director Jonathon Porritt outlines the urgency required from businesses to step in delivering ambitious strategies to create a sustainable future. Step up and stop standing by. That was the call to action from Extinction Rebellion back in pre-Covid 2019. And in June that year, the UK became the first major UK economy to pass into law a net-zero by 2050 commitment. With civil society on one side, and Government (a Conservative Government at that) on the other, what else could companies do but step up?