By Kate Weber on Mar 3, 2021 12:50PM Will help extract insights. Property developer Stockland has invested $2.5 million in smrtr, a data aggregator that holds consumer behavioural information on about 16 million Australians and provider of as-a-service data science tools. Stockland, which operates shopping centres among its commercial properties, is already a customer of smrtr and plans to work with the data aggregator "to continue developing a suite of data and analytics insights and continue to drive better customer experience." Smrtr co-founder and CEO Georgie Brooke told iTnews the investment will enable smrtr to “bring new data and products to market and upgrade the user experience around how our data is accessed.”