Strategy Analytics: Gaming, Remote Work Drove Record Noteboo

Strategy Analytics: Gaming, Remote Work Drove Record Notebook PC Demand During 2020 Holidays


Lenovo topped the market with 26% market share and Chromebook shipments grew 133% year-on-year
As remote working and e-learning continues worldwide, demand for Notebook PCs was at its highest ever in Q4 2020, driving 54% year-on-year growth for notebook shipments. The Notebook PC industry picked up pace in the last quarter as consumer demand supplemented sustained work and school-from-home demand, according to Strategy Analytics’ latest report. There is no doubt that Notebook PCs are more personal for consumers during the COVID-19 pandemic, with multiple computing devices per household trending higher.
The full report from Strategy Analytics’ Connected Computing Devices (CCD) service,
Chirag Upadhyay, Industry Analyst said, “While every vendor posted shockingly high notebook shipment growth during the quarter, there was an interesting trend behind the numbers. Gaming and Chromebook volumes were very strong; with e-learning still in effect and consumers looking for entertainment ahead of the cold winter months, buyers took advantage of great deals during the holiday season. Lenovo stacked those trends on top of meeting strong commercial demand to lead the market.”

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