2 months ago BOSTON–(BUSINESS WIRE)– Strategy Analytics today released complimentary research which explores the link between the level of understanding of the buyer journey and the success of AI projects. The report “Defining the AI Buyer Journey” clearly shows that both AI vendors and users can succeed through a thorough understanding of customer journeys. This report explores how the AI buyer journey varies based on enterprise perspectives, expectation and investment. The buyer’s journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service. Harvey Cohen, President of Strategy Analytics and author of this report notes that “While AI is not exactly a nascent market, it is now realizing more of its potential than ever before which in turn is contributing to its significant growth. Establishing goals and a framework to achieve them is paramount to success based on extensive project work and research performed by Strategy Analytics.”