Study shows nearly 80 percent of Americans are concerned about companies’ data collection Updated Jan 29, 2021; Facebook Share With all the discussions of “Big Tech” floating around these days, it’s hard not to think about what kind of personal information companies may be collecting from you, and how they’re using it. Indeed, a recent study reveals that much of the American population remains concerned over this data collection, and what it may mean for the future. Conducted by Data Privacy Manager and provided by Universal Media-Analytics in Mechanicsburg, the study showcases how active individuals are in protecting their data in relation to their views on data collection as a whole.