Subway Has Rebranded Its Menu, But Is It Too Late? : vimarsa

Subway Has Rebranded Its Menu, But Is It Too Late?


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For quite a few of us, Subway holds a little place in our hearts. Maybe we grew up eating it. Maybe it’s our go-to road trip meal. Or maybe that special Subway smell makes our bellies rumble.
Regardless of our fondness (or lack of) for Subway, it’s safe to say that this fast-food chain has stayed pretty much the same all these decades. But, that has all changed with the launch of their new Eat Fresh Refresh campaign.
A (Brief) History Of Subway
Back in 2008, during the financial crisis, Subway thrived due to their $5 footlong deal. It was an easy, cheap and relatively healthy option for folks during such a challenging economical time. They massively expanded and became the chain with the largest number of units in the United States — that’s no small feat. 

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