Print Superannuation members have no connection with the word “advice” and funds need to simplify their language to engage members, according to Cbus Super. Speaking at the Australian Institute of Superannuation Trustees (AIST) Super Financial Advice Symposium, Cbus head of advice, Lynda Cross, said super members did not have a good understanding of what ‘advice’ meant. “An example of that is we gave members an opportunity to choose ‘advice’ on our IVR ]interactive voice response] and what we discovered was that around 35% of people that selected advice actually needed help with the fund or needed some information,” Cross said. “We know the word ‘advice’ might not be the right way to engage them if we’re asking them to start getting help or guidance from us around retirement.