· Aldi and ASDA led the way in latest lockdown in attracting more new grocery shoppers in-store. · Amongst ‘most-often’ Aldi in-store shoppers in December 2020, 25% were new to the store. · Uptake of online grocery shopping has been fastest among the 65+ age group · Large-format bricks & mortar stores most affected by fallout from COVID-19 · 37% of online shoppers now source at least 75% of their groceries digitally (up from 31% in the first lockdown). The ongoing battle for available online shopping slots during successive lockdowns has seen shoppers being unable to remain loyal to their supermarket of choice, new research from shopper insights agency, Shoppercentric has shown.