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Published on Top-up shopping now on hold New research from shopper insights specialist Shoppercentric has shown that the seemingly irreversible rise of the top-up shopper – a growing trend for more than 25 years – appears to have been halted, with a 60% increase in a ‘main shop only’ approach and a similar decrease in the number of us rarely or never doing a main shop. According to its 2021 Stock Take Report, at the start of the pandemic, ‘main shop only’ missions increased from 27% to a massive 57% of chosen shopping styles. Although this has since slipped back to 43%, it suggests that whilst shoppers may be edging back towards pre-pandemic trends, this may not fully happen until society returns to a more hectic daily life. In January 2020, 17% of shoppers claimed that they completed ‘small shops only’. This figure remains at just 6%. In-depth qualitative research interviews conducted throughout the pandemic have also confirmed that shopping ....
Pandemic halts rise of top-up shopper, research shows Print 4th May 2021 The rise of the top-up shopper appears to have been halted by the Coronavirus pandemic, new data reveals. Research by consumer insights specialist Shoppercentric shows a 60% increase in a ‘main shop only’ approach and a similar decrease in the number of consumers rarely or never doing a main shop. The 2021 Stock Take Report, at the start of the pandemic, shows ‘main shop only’ missions increased from 27% to 57% of chosen shopping styles. Although this has since slipped back to 43%, it suggests that while consumers may be edging back towards pre-pandemic trends, this may not fully happen until society returns to a more hectic lifestyle. ....
4th May 2021 New research from insights specialist Shoppercentric suggests that the seemingly irreversible rise of the top-up shopper – a growing trend for more than 25 years – appears to have been halted, with a 60% increase in a ‘main shop only’ approach and a similar decrease in the number of people rarely or never doing a main shop. According to its 2021 Stock Take Report, at the start of the pandemic, ‘main shop only’ missions increased from 27% to 57% of chosen shopping styles. Although this has since slipped back to 43%, it suggests that whilst shoppers may be edging back towards pre-pandemic trends, this may not fully happen until society returns to a more hectic daily life. ....
7th April 2021 During the most recent lockdown, Aldi and Asda have led the way in attracting more new customers in-store and online than other leading supermarkets, according to new research from shopper insights specialist Shoppercentric. When asked which grocery retailer they had used for the first time ever during the latest lockdown, 7% said Aldi, 6% said Asda and 5% said Tesco. Only 4% of those surveyed said Lidl or Sainsbury’s, whilst just 2% said Morrisons. Whilst the figures for Tesco and Sainsbury’s may be understandably lower due to the sheer number of people who had previously visited one of their stores, the data shows Aldi being the most successful of the others in attracting shoppers looking for money-saving deals. ....
· Aldi and ASDA led the way in latest lockdown in attracting more new grocery shoppers in-store. · Amongst ‘most-often’ Aldi in-store shoppers in December 2020, 25% were new to the store. · Uptake of online grocery shopping has been fastest among the 65+ age group · Large-format bricks & mortar stores most affected by fallout from COVID-19 · 37% of online shoppers now source at least 75% of their groceries digitally (up from 31% in the first lockdown). The ongoing battle for available online shopping slots during successive lockdowns has seen shoppers being unable to remain loyal to their supermarket of choice, new research from shopper insights agency, Shoppercentric has shown. ....