7th April 2021 During the most recent lockdown, Aldi and Asda have led the way in attracting more new customers in-store and online than other leading supermarkets, according to new research from shopper insights specialist Shoppercentric. When asked which grocery retailer they had used for the first time ever during the latest lockdown, 7% said Aldi, 6% said Asda and 5% said Tesco. Only 4% of those surveyed said Lidl or Sainsbury’s, whilst just 2% said Morrisons. Whilst the figures for Tesco and Sainsbury’s may be understandably lower due to the sheer number of people who had previously visited one of their stores, the data shows Aldi being the most successful of the others in attracting shoppers looking for money-saving deals.