As coronavirus remains a top stressor for 36 percent of Americans, COVID-concerned consumers are buying turmeric tea, plant-based meats, and vitamin D supplements to boost immunity and stay healthy, a new survey revealed. Shoppers are reaching for "real" food ingredients and are seeking plant-based meat alternatives to help them maintain optimal health, in response to news reports that new variants of the virus are spreading rapidly. A report from research firm, Brightfield Group (which focuses on emerging markets) found COVID concerned consumers are more conscious and selective about what they purchase now, reaching for healthier, "real" food ingredients. Respondents reported that they are buying specific products that they believe will boost their immunity, such as turmeric tea, B-12, and vitamin D to stay healthy throughout the pandemic.