Swedes set for Scandinavia’s Textiles 4.0 circular revolution Several members of TMAS are actively advancing new coloration technologies as part of a wave of innovation that is currently sweeping out from Scandinavia. 9th March 2021 New manufacturers of regenerated cellulosic fibers as alternatives to cotton and synthetics, for example, have been gaining a lot of attention recently, as they scale up to meet demands for a circular approach to the manufacturing of textiles and garments. These companies have, in turn, been embraced by major Scandinavian brands such as the Danish clothing company Bestseller, Finnish fashion house Marimekko, Norwegian outdoor brand Bergans and Sweden’s own H&M Group.